Developing a Custom Program

Georgetown University’s McDonough School of Business recognizes that management executives know their organizations and employees best. To develop the most effective and appropriate programs while ensuring alignment with the client organization’s strategy, senior executives play a crucial role in the needs assessment, course development, and program delivery processes.

Students enter management programs with different strengths, experiences, and goals and learn from their peers as well as their instructors. Each custom program is designed to empower students with leadership tools and business skills as well as emotional intelligence and teamwork capabilities to achieve transformational change at the organizational level.

In a custom program, students often are assigned a project with concrete deliverables to their organization, which may include outlining opportunities for new products or services, or suggesting innovative new ways to generate revenues. Through it all, students strive to incorporate their classroom learning to produce tangible results.

The Process

Working closely with the client’s senior leadership, program designers consider the specific needs and strategic objectives of the organization and identify a combination of Georgetown’s  faculty, industry experts, government officials and corporate leaders best suited to deliver the program.

The process includes an initial consultation to discover the specific needs and goals of the client organization and to gather pertinent operational information.

Program designers work with faculty and administrators to develop a preliminary proposal, budget, and curriculum for review by the client organization.

The program is then refined through in-depth consultation with the client organization’s senior executives and can be continually adjusted throughout program delivery to ensure relevance.

Consultation continues throughout program delivery and includes a debriefing assessment after program completion.