#Trending: Super Bowl and Oscars Ads

Abigail Salas

January 31, 2019

How have Super Bowl and Oscars advertisements affected post-Sunday night engagement on social media and in sales? Georgetown McDonough professors examine how brands are combining traditional and social advertising to reach the modern customer.

Featuring:

Prashant Malaviya, senior associate dean of the MBA program and associate professor of marketing
Karthik Easwar, assistant teaching professor of marketing

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Tagged: Faculty; Marketing