McDonough School of Business

Learn more: Business for Impact

67 Articles

Research and Insights

How AB InBev Turned its 10-Year, $1B Corporate Social Responsibility Initiative into a Global Public Health Strategy

Explore the latest case study from Business for Impact on AB InBev, using a decade of data to explore how companies can use CSR to drive positive.…

November 13, 2025

In the News

The Portion Paradox: MAHA Misses the One Fix That Actually Works

"The White House’s MAHA plan targets ultra-processed foods and labels, but skips the simplest, most effective solution: portion control," writes Hank Cardello, executive-in…

October 15, 2025

In the News

Kraft Heinz’s Billion-Dollar MAHA Opportunity

Hank Cardello, executive-in-residence at Georgetown's Business for Impact, discusses the split of Kraft Heinz and how the "Make America Healthy Again" movement could provide the…

September 12, 2025

In the News

Kraft Heinz Splitting Up as Consumers Veer Away From Processed Foods

“They thought one plus one might equal three, and it kind of equaled a little less than two,” said Hank Cardello, an executive-in-residence at Georgetown University’s…

September 4, 2025

Student Experience

Business Students’ (Sweet) Summer Challenge: Helping a Donut Shop Grow

As part of the Small Business Corps, three students spent the summer consulting with a veteran-owned donut shop with big plans to.…

August 20, 2025

Jesuit Values

How Three McDonough Small Business Corps Students Helped a Veteran-Owned Donut Shop in D.C.

This summer, a cohort of Georgetown students fanned out to small businesses across Washington, DC, to help them bat away challenges and improve bottom lines. Three business…

August 20, 2025

In the News

Ferrero Poised to Revive WK Kellogg Sales for Health-Conscious Americans

"Ferrero's creativity can help jump-start sales in a sleepy (albeit higher margin) category," said Hank Cardello, executive-in-residence at the Business for Impact center at…

July 16, 2025

In the News

Nutella-Maker Ferrero to Gobble Up Cereal Giant Kellogg for $3.1 Billion

Hank Cardello, executive-in-residence at Georgetown McDonough’s Business for Impact, discusses the merger of two of the world's most storied food.…

July 11, 2025

In the News

The One Big Beautiful Bill To MAHA: Drop Dead

"While its opinions on vaccines may be controversial, a big part of the Make Americans Healthy Again (MAHA) Commission’s mission is noble: improve the health of Americans,…

June 30, 2025

Alumni

Making the Case: Support Small Business

Georgetown McDonough founded Small Business Corps on the belief that when small businesses grow, local communities thrive. Take a look at three of the companies the SBC fellows…

May 27, 2025