Learn more: Marketing
118 Articles
- Research and Insights
Office Hours: The Power of Influencer Marketing During the Holiday Season
As consumers rush to find the perfect gifts for everyone on their holiday shopping list, influencer marketing takes center stage as a key strategy for brands to connect with…
December 16, 2024
- Research and Insights
The Death of In-Person Shopping? Georgetown Professors Weigh In on Consumer Behavior and Sustainability this Cyber Monday
Luc Wathieu, professor of marketing, and Vishal Agrawal, co-academic director of the M.S. in environment and sustainability management program, share their perspectives on buying…
December 2, 2024
- Research and Insights
Research Shows This Smart Money Habit Can Revolutionize Your Personal Finances
Can overthinking your finances jeopardize your financial future? Simon Blanchard, Provost's Distinguished Associate Professor and Dean’s Professor, explains his latest research…
November 27, 2024
- In the News
Amazon’s Prime Big Deals Might Surprise You this October
Many are "things that we desire, but we would not necessarily think about as holiday gifts," said Luc Wathieu, a professor of marketing at Georgetown University's McDonough…
October 21, 2024
- Research and Insights
Office Hours: Anita Rao on Debunking Misinformation About Consumer Products
With social media at the touch of our fingertips, information sharing has never been easier. While some information is used to inform, persuade, and engage audiences with fact…
December 14, 2023
- Research and Insights
Meet the New McDonough Faculty: Alice Moon
We are pleased to welcome new faculty members to the Georgetown McDonough community this fall. In our Meet the New McDonough Faculty Series, learn more about the interests,…
September 11, 2023
- Research and Insights
New Faculty Research Examines The Benefits of Going Solo
It is daunting to participate in activities and experiences alone. In fact, nearly 70% of adults in the United States choose to engage in experiences with others, whether it be a…
February 14, 2023
- Research and Insights
Marketing Professors React to 2023 Super Bowl Ads
With some of this year’s Super Bowl ad teasers already released, we sat down with Jimmy Lynn, an adjunct professor in the McDonough School of Business, and Ronnie, …
February 10, 2023
- Research and Insights
The Edge: Measuring the Happiness of Consumer Purchases
Can material objects make us happy? Or will we make ourselves happier by spending money on experiences? To find the answer, says Rebecca Hamilton, Psaros Chair and professor of…
December 12, 2022
- News Story
Meet the New McDonough Faculty: Anita Rao
We are pleased to welcome new faculty members to the Georgetown McDonough community this fall. In our Meet the New McDonough Faculty Series, learn more about the interests,…
August 22, 2022