Learn more: Marketing
126 Articles
- In the News
Your Cup of Coffee May Get a “Tariff Surcharge”
Big players like Starbucks and McDonald's are more able to eat the costs of the tariffs, which will squeeze smaller and independent coffee shops, says Charles Skuba, an…
April 10, 2025
- In the News
What’s ‘The White Lotus’ effect on Brands like Four Seasons Hotels, Lululemon and even Duke? Season 3 Winners and Losers.
Karthik Easwar, professor of marketing at Georgetown University, agrees — likening this show’s water-cooler appeal to fellow HBO hit “Game of Thrones” at its peak. �…
April 9, 2025
- Research and Insights
Office Hours: Anita Rao on How Voluntary Food Labels Impact Consumer Behavior
Consumers often rely on food labels to make informed decisions about the products they purchase. While some labeling standards are regulated by policymakers, many claims remain…
March 20, 2025
- In the News
Canadian Backlash Erupts Over Trump’s Tariffs. Trade War Hits Wine, Spirits. What’s Next?
Iconic American brands will be most affected, said Charlie Skuba, faculty emeritus at Georgetown University's McDonough School of.…
March 11, 2025
- In the News
Super Bowl Food Fight: Glut of Grocery Commercials Will Push Viewers to Eat, Eat, Eat
Most of the stuff offered in the ads “is not good for you,” says Ronnie Goodstein, an associate professor of marketing at Georgetown University’s McDonough School of…
February 10, 2025
- Research and Insights
Extra Credit: The New Rules of Super Bowl Advertising
Georgetown McDonough marketing professors Jimmy Lynn and Ronnie Goodstein break down the new playbook that's reshaping how brands approach the biggest advertising event of the…
February 7, 2025
- In the News
Want to Make Smarter Investment Moves in 2025? This Habit Can Make it Happen
Being financially mindful starts with having both financial awareness and acceptance, says Simon Blanchard, professor at Georgetown University’s McDonough School of Business.…
January 9, 2025
- In the News
What marketing trends will shape GCC businesses in 2025?
To succeed in 2025, businesses must leverage deep personalisation beyond data-driven recommendations to hyper-localised content, writes Prashant Malaviya, professor of marketing…
January 7, 2025
- Research and Insights
Office Hours: The Power of Influencer Marketing During the Holiday Season
As consumers rush to find the perfect gifts for everyone on their holiday shopping list, influencer marketing takes center stage as a key strategy for brands to connect with…
December 16, 2024
- Research and Insights
The Death of In-Person Shopping? Georgetown Professors Weigh In on Consumer Behavior and Sustainability this Cyber Monday
Luc Wathieu, professor of marketing, and Vishal Agrawal, co-academic director of the M.S. in environment and sustainability management program, share their perspectives on buying…
December 2, 2024