Learn more: Marketing
123 Articles
- In the News
Focal Point
A new student protest movement is aiming to cut gun violence in America, but what chance do they have of triggering real reforms? View a broadcast interview with Marlene Towns,…
April 9, 2018
- News Story
#Trending: #NeverAgain and Social Movements
How do social movements evolve into concrete change? Through the lens of #NeverAgain and the March for Our Lives, Georgetown’s McDonough School of Business experts discuss what…
April 5, 2018
- News Story
Wathieu Receives Best Paper Award
This winter, Professor of Marketing Luc Wathieu received the Best Paper Award in marketing, well-being, and health care at the 2018 American Marketing Association Winter Academic…
April 4, 2018
- In the News
Michael Czinkota Discusses U.S.-China Trade War Fears
Global stock markets dipped for the second day in a row, as the world watched and waited for any signs of a trade war between the U.S. and China. Michael Czinkota, a professor in…
April 3, 2018
- In the News
U.S. Farmers Brace for China Trade Backlash
Michael Czinkota, associate professor, discusses how U.S. farmers are preparing for a trade.…
March 26, 2018
- News Story
New MBA Certificate in Consumer Analytics and Insights Leverages Data, D.C.
LEARN MORE ABOUT A GEORGETOWN MBA EventsRequest InfoApply This semester, Georgetown’s McDonough School of Business launched a new certificate in consumer analytics and…
March 19, 2018
Is Unplugging The New Luxury Reserved For The Elite?
“[Tech] has introduced this element of endlessness, endless chaos,” said Neeru Paharia, assistant professor of marketing at Georgetown University. “One gets stuck in.”…
March 18, 2018
- In the News
International Community: The Two Conferences Convey Important Development Signals In China
A broadcast interview with Michael Czinkota, associate professor: Through this year's two sessions in China, overseas people from all walks of life feel the signal of development…
March 16, 2018
- In the News
Apple, Google Take Reputation Ding Among Consumers For Lackluster Products In New Poll
A slip in reputation doesn't necessarily spell doom for a company said David Schweidel, a professor at Georgetown's McDonough School of Business. (Apple, for example, recently…
March 14, 2018
- In the News
Trump’s Tough Trade Stance Forces World To Examine Old Rules
An op-ed by Michael Czinkota, associate professor: “President Trump has announced tariffs against steel and aluminum imports into the U.S to help domestic industries long…
March 13, 2018