Learn more: Marketing
118 Articles
- News Story
New MBA Certificate in Consumer Analytics and Insights Leverages Data, D.C.
LEARN MORE ABOUT A GEORGETOWN MBA EventsRequest InfoApply This semester, Georgetown’s McDonough School of Business launched a new certificate in consumer analytics and…
March 19, 2018
Is Unplugging The New Luxury Reserved For The Elite?
“[Tech] has introduced this element of endlessness, endless chaos,” said Neeru Paharia, assistant professor of marketing at Georgetown University. “One gets stuck in.”…
March 18, 2018
- In the News
International Community: The Two Conferences Convey Important Development Signals In China
A broadcast interview with Michael Czinkota, associate professor: Through this year's two sessions in China, overseas people from all walks of life feel the signal of development…
March 16, 2018
- In the News
Apple, Google Take Reputation Ding Among Consumers For Lackluster Products In New Poll
A slip in reputation doesn't necessarily spell doom for a company said David Schweidel, a professor at Georgetown's McDonough School of Business. (Apple, for example, recently…
March 14, 2018
- In the News
Trump’s Tough Trade Stance Forces World To Examine Old Rules
An op-ed by Michael Czinkota, associate professor: “President Trump has announced tariffs against steel and aluminum imports into the U.S to help domestic industries long…
March 13, 2018
- News Story
#Trending: China's Virtual Private Network (VPN) Ban
In an effort to tighten control on internet content, China is cracking down on virtual private networks (VPNs). VPNs are third-party services that route internet traffic through…
March 2, 2018
- In the News
Does Terrorism Cause Poverty? Or The Reverse?
An op-ed by Michael Czinkota, associate professor: In light of the limited empirical research of terrorism effects on the international activities by firms, we undertook a two…
February 28, 2018
- In the News
A World Without International Marketing?
An op-ed by Michael Czinkota, associate professor: “Sometimes we only know what we lost when it has left us. I put this thought to the test it in my class of Georgetown…
February 22, 2018
- In the News
Olympics vs. Super Bowl. The Marketing Differences
An op-ed from Charlie Skuba, senior associate dean, and Michael Czinkota, associate professor: “The Super Bowl reached viewers around the world, but Olympic advertisers will be…
February 9, 2018
- News Story
#Trending: 2018 Olympics
Faculty from Georgetown’s McDonough School of Business weigh in on the 2018 Winter Olympics: Arthur Dong, teaching professor of strategy, on the participation of North…
February 8, 2018