Learn more: Marketing
115 Articles
- In the News
Washington’s NFL Team Drops ‘Redskins’ Name After 87 Years
Marty Conway, a Georgetown University adjunct professor of sports marketing and business, said that while the NFL and team could pay tens of millions of dollars to buy back old…
July 13, 2020
- In the News
Corporate Money, Black Lives Matter Protests and Elites’ Opinion Drove Redskins Name Change
Outside experts agreed. “Sports is a business. When you have so many of your corporate partners and sponsors advocating for a change, you need to listen,” said Jimmy Lynn,…
July 12, 2020
- In the News
America, Germany, and Hungary: A New Relationship
An article by Michael Czinkota, associate professor of international business and marketing: "Interesting times bring continuous changes which in turn affect national linkages…
July 6, 2020
- In the News
Prominent DTC Brands, Including Casper, Glossier, Harry’s, and Smile Direct Club are Continuing to Pump Money into Facebook and Instagram Despite the Ad Boycott
"For the bigger legacy brands, there's not so much of a cost to them coming off Facebook," said Christie Nordhielm, associate professor at Georgetown University's McDonough…
July 6, 2020
- In the News
Amid Boycott Pressure, Facebook Agrees to Brand Safety Audit
“The rule with Facebook right now is all of their moves are reluctant, incremental and ultimately inconsequential,” said Christie Nordhielm, an associate teaching professor…
July 1, 2020
- In the News
Flour Power: How Manufacturers Helped Baking Become the Hottest New Trend
Rebecca Hamilton, a professor at Georgetown University who teaches classes on consumer behavior, told Food Dive that with all of the uncertainty and fear surrounding the, …
June 25, 2020
- In the News
DTC Eyeglasses Brands See Spike in Online Sales During Quarantine
Georgetown University marketing professor Luc Wathieu said inventory is one of those advantages. Subscription.…
June 22, 2020
- In the News
America’s Stay-at-Home Seafood Binge Now Faces Virus Threat
"Once consumers learn a few seafood recipes they like, they are likely to continue cooking seafood at home," said Rebecca Hamilton, professor of marketing at Georgetown'…
June 12, 2020
- In the News
You Can Pay Off Credit Card Debt Faster With This Strategy
“Your minimum payments are roughly around 2% of your balances, and missing these will hurt your credit score,” says Simon Blanchard, an associate professor of marketing at…
June 11, 2020
- In the News
When (And How) Will Pro Sports Return?
Marty Conway, adjunct professor of sports marketing, discusses how and when sports will.…
June 5, 2020