Learn more: Marketing
118 Articles
- News Story
Office Hours: Rebecca Hamilton Discusses Scarcity During Coronavirus
Widespread scarcity gripped millions of consumers across the world, with massive shortages of toilet paper and hand sanitizer during the early months of COVID-19. Rebecca,…
August 18, 2020
- In the News
Apple, Microsoft, and Other Tech Giants Top Forbes’ 2020 Most Valuable Brands List
When it comes to brand value, it is hard to topple Big Tech. On Forbes’ 2020 list of the 100 most valuable brands, the top five are the same as last year: Apple, Google,…
July 27, 2020
- News Story
Nine New Faculty Join Georgetown McDonough
Georgetown’s McDonough School of Business welcomed nine new faculty for the 2020-2021 academic year. Tenured and tenure-track faculty Rahul Gupta is an assistant professor of…
July 21, 2020
- In the News
Washington’s NFL Team Drops ‘Redskins’ Name After 87 Years
Marty Conway, a Georgetown University adjunct professor of sports marketing and business, said that while the NFL and team could pay tens of millions of dollars to buy back old…
July 13, 2020
- In the News
Corporate Money, Black Lives Matter Protests and Elites’ Opinion Drove Redskins Name Change
Outside experts agreed. “Sports is a business. When you have so many of your corporate partners and sponsors advocating for a change, you need to listen,” said Jimmy Lynn,…
July 12, 2020
- In the News
America, Germany, and Hungary: A New Relationship
An article by Michael Czinkota, associate professor of international business and marketing: "Interesting times bring continuous changes which in turn affect national linkages…
July 6, 2020
- In the News
Prominent DTC Brands, Including Casper, Glossier, Harry’s, and Smile Direct Club are Continuing to Pump Money into Facebook and Instagram Despite the Ad Boycott
"For the bigger legacy brands, there's not so much of a cost to them coming off Facebook," said Christie Nordhielm, associate professor at Georgetown University's McDonough…
July 6, 2020
- In the News
Amid Boycott Pressure, Facebook Agrees to Brand Safety Audit
“The rule with Facebook right now is all of their moves are reluctant, incremental and ultimately inconsequential,” said Christie Nordhielm, an associate teaching professor…
July 1, 2020
- In the News
Flour Power: How Manufacturers Helped Baking Become the Hottest New Trend
Rebecca Hamilton, a professor at Georgetown University who teaches classes on consumer behavior, told Food Dive that with all of the uncertainty and fear surrounding the, …
June 25, 2020
- In the News
DTC Eyeglasses Brands See Spike in Online Sales During Quarantine
Georgetown University marketing professor Luc Wathieu said inventory is one of those advantages. Subscription.…
June 22, 2020