The Georgetown Institute for Consumer Research (GICR) seeks to advance research that builds an understanding of consumers, with a focus on data analytics.

GICR has several goals:

•Support faculty research in consumer analytics and insights; 
•Develop student expertise in consumer analytics through offerings such as the MBA Certificate in Consumer Analytics and Insights;
•Collaborate with organizations interested in consumer analytics and insights; and
•Convene stakeholders for events related to consumer analytics and insights.

Please email us at if you are a practitioner, student, or academic who would like to connect with GICR.


Georgetown Institute for Consumer Research Events


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Data, Dollars, and Votes: The Intersection of Marketing and Politics Conference 
May 10-11, 2018
Washington, D.C.

The objective of this symposium is to stimulate relevant research in the marketing and political communities. The symposium seeks to build a network of top-level academic faculty and others who can focus on the marketing and political challenges that face organizations interacting with consumers.

Symposium Topics

• Consumer Political Activism: How and why do consumers get involved in political activism? (e.g., “grab your wallet”). How can marketers use political issues to engage with consumers and position their brands? When should firms get involved in political issues?

• Political Campaigning: How do political parties and individual candidates approach the voter (e.g., political advertising, targeting, database marketing, online/mobile, GOTV)? How accurate are voter polls?

• Political Marketing Methodologies: What specific marketing techniques are being used by political campaigns? What changes are being seen given the prevalence of big data? How can experimentation be used in the political field? How can we measure the political zeitgeist?

• Nudging: What is the influence of government policy and actions on consumer behavior? How effective are nudges on various aspects of social welfare (e.g., health, education, economics)?

• Other Topics: How does political marketing competition differ from commercial marketing? How do the approaches of individual politicians differ from parties? How can, do, or should governments regulate politics? How does political marketing inform commercial marketing?


Past Events





Deloitte’s “Nudgeapalooza” at Georgetown University's McDonough School of Business

On Monday, Nov. 13, 2017, the Georgetown Institute for Consumer Research at Georgetown University's McDonough School of Business hosted "Nudgealalooza," an event sponsored by Deloitte’s Center for Government Insights, Deloitte’s Center for Integrated Research, and leaders from Deloitte’s consulting practice. The one-day conference explored how behavioral science and data science can help governments, universities, and commercial organizations solve their most challenging problems, such as reducing fraud, waste, and abuse; getting people back to work; and promoting healthier lifestyles. Academic leaders, including Rebecca Hamilton and Neeru Paharia of Georgetown McDonough, Mitesh Patel of the University of Pennsylvania, and Wendy Wood of the University of Southern California, collaborated with practitioners from to explore how “nudges” can be applied to put behavioral insights into action.

Link to Podcast