The Georgetown Institute for Consumer Research (GICR) seeks to advance research that builds an understanding of consumers, with a focus on data analytics.

GICR has several goals:

•Support faculty research in consumer analytics and insights; 
•Develop student expertise in consumer analytics through offerings such as the MBA Certificate in Consumer Analytics and Insights;
•Collaborate with organizations interested in consumer analytics and insights; and
•Convene stakeholders for events related to consumer analytics and insights.

Georgetown Institute for Consumer Research Events

Data Dollars and Votes


11th Tri Invitational Choice Symposium


Please email us at if you are a practitioner, student, or academic who would like to connect with GICR.