The Georgetown Institute for Consumer Research (GICR) seeks to advance research that builds an understanding of consumers, with a focus on data analytics.

GICR has several goals:

•Support faculty and their research in consumer analytics and insights; 

•Develop student expertise in consumer analytics through offerings such as the MBA Certificate in Consumer Analytics and Insights;

•Collaborate with organizations interested in consumer analytics and insights; and

•Convene stakeholders for events related to consumer analytics and insights.


Please email us at if you are a practitioner, student, or academic who would like to connect with GICR.