Learn more: Marketing
115 Articles
- News Story
Research Evolved
At age 60, Georgetown McDonough has a thriving business research enterprise. Faculty who helped shape that culture recall what it took to get here. By Melanie D.G. Kaplan…
July 10, 2017
- In the News
Amazon Competitors Push Out Prime‑like Deals of Their Own
Fewer retailers appear to be offering competing sales, says Marlene Towns, professor of marketing at Georgetown University’s McDonough School of Business. “It seemed like a…
July 10, 2017
- In the News
Thanks to Trump, America Shows True Leadership on the World Stage
An op-ed from Michael Czinkota, associate professor of marketing: “President Trump attended the G20 meeting in Hamburg, Germany. From a distance, the meeting aspects which are…
July 9, 2017
- News Story
Czinkota’s Research Cited Over 10K Times
The research of Michael Czinkota, associate professor of international business and trade at Georgetown University’s McDonough School of Business, has been cited over 10…
June 28, 2017
- News Story
Fed Hikes Interest Rates: How to Expedite Paying off Credit Card Debt
This month’s Federal Reserve interest rate hike will cost consumers $1.6 billion in credit card interest, according to WalletHub, which also recently reported credit card…
June 28, 2017