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115 Articles

In the News

Sticker shock over holidays could shake up how retailers, consumers think about sales

Luc Wathieu, a professor of marketing at Georgetown University’s McDonough School of Business, said retailers don’t need to dangle discounts in the same way this holiday. In…

November 26, 2021

In the News

Sitting Out the Season: A Record Number of Americans Say They Won’t Be Buying Holiday Gifts This Year

Karthik Easwar, an associate professor at Georgetown University's McDonough School of Business who specializes in consumer psychology, said he agrees that the pandemic's economic…

November 25, 2021

In the News

8 Companies That Changed Their Names to Signal a Strategy Shift

Neeru Paharia, an associate professor at Georgetown University’s McDonough School of Business whose research focuses on brand signaling, said that the rebranding allowed�…

October 29, 2021

In the News

Facebook’s New Name Draws Critics, But at Least It’s Not Tronc

Luc Wathieu, a professor of marketing at Georgetown University’s McDonough School of Business, said Facebook’s new name might help it create some psychological distance from…

October 28, 2021

Curriculum

Marketing Professor Partners with Ad Council for IMC Practicum

Ronald Goodstein, associate professor of marketing at Georgetown McDonough, partnered with the Ad Council to sponsor a practicum in his Integrated Marketing Communications (IMC)…

June 2, 2021

Events

Undergraduate Program Virtually Celebrates Graduates in Awards Ceremony

Georgetown’s McDonough School of Business recognized students graduating from the Undergraduate Program on Saturday, May 22, during the school’s annual Tropaia. Watch the…

May 24, 2021

Research and Insights

Office Hours: Neeru Paharia on the Unique and Sustainable Traits of Luxury Brands

Today’s products are designed to be convenient, and this has negative implications for each of us individually, as well as for the world as a whole. As many luxury and high-end…

May 12, 2021