Learn more: Marketing
118 Articles
- In the News
Young Investors See a ‘Buying Opportunity’ If Biden Raises Capital-Gains Taxes on America’s Millionaires
“There are some who may view it as, ‘Oh, here’s my opportunity to get on board,’” said James Angel,.…
April 27, 2021
- In the News
Peloton’s Clash with Agency Over Treadmill Safety Threatens to Tarnish Brand
“There is a rule of thumb dating way back to the Tylenol case, where people were poisoned,” said Luc Wathieu, a professor of.…
April 20, 2021
- In the News
How Boeing is Responding to its Latest Crisis
Robert Britton is an adjunct professor of marketing at Georgetown University's McDonough School of Business where he teaches courses on crisis.…
April 10, 2021
- In the News
These 6 Best Practices Could Help Jeep and Other Brands Avoid a Crisis
Luc Wathieu, professor of marketing and expert in consumer behavior, branding, and marketing spoke to.…
March 1, 2021
- In the News
Chief of Cherokee Nation Asks Jeep to Stop Using Tribe’s Name
Neeru Paharia, an associate professor of marketing, said she understood why Jeep’s leaders were reluctant to drop the.…
February 25, 2021
- In the News
After the GameStop Fiasco, Momentum Builds for an $800 Billion Tax
James Angel, a professor who specializes in market structure and regulation, authored a Chamber of Commerce-funded paper in.…
February 23, 2021
- In the News
No Super Bowl Advertiser Did it Like Mountain Dew
Christie Nordhielm, an associate professor of marketing, said the underlying strategy is a new spin on a classic approach to getting.…
February 19, 2021
- In the News
Marketers Play it Safe as Pandemic’s Effects Linger
Major retailers are catching up on that front — mostly out of necessity, said Ronald Goodstein, associate professor of marketing at Georgetown University. "The expectation that…
February 10, 2021
- Research and Insights
Office Hours: Prashant Malaviya on Super Bowl LV Advertising
Television’s most watched event is going to look a lot different this year. The Super Bowl has always served as an anchor for large parties, fanfare, and catchy (and pricey)…
February 7, 2021
- In the News
Wall Street’s Cops Weren’t Ready for GameStop. They’re Paying Attention Now
James Angel, a professor at Georgetown University who specializes in market structure, said that while short sellers are often vilified — some rightfully so — they serve an…
January 29, 2021