Learn more: Marketing
115 Articles
- In the News
Boeing Faces New Challenges Now That FAA Ban Of 737 MAX Is Lifted
Robert Britton is an adjunct professor of marketing at Georgetown University's McDonough School of Business where he teaches courses on crisis management. He is a former managing…
November 24, 2020
- In the News
How to Navigate Awkward Political Conversations at Thanksgiving Dinner After a Tense Election
Stress from COVID-19, health care, the economy, racism and the presidential election is threatening American's mental health, according to the annual “Stress in America”…
November 23, 2020
- In the News
Biden to Talk More Softly Toward China, but Keep Trump’s Big Tariff ‘Stick’
“I think it would be impractical for Biden to do any tariff reductions immediately. I don’t think he has the latitude to remove them right away,” said Charles Skuba, a…
November 11, 2020
- In the News
How COVID-19 May Affect Spectator Sports in the Coming Years
Covid-19’s impact on spectator sports this year has been obvious. Marty Conway, a longtime sports executive who teaches sports management and marketing at Georgetown University…
October 28, 2020
- In the News
Admissions Director Q&A: Shelly Heinrich of Georgetown University McDonough School of Business
The associate dean of MBA admissions and director of marketing at Georgetown University’s McDonough School of Business, Shelly Heinrich, joins us for this edition of our…
October 5, 2020
- In the News
Xbox Series S vs PS5: Does the Cheapest Console Always Win?
This means the Xbox Series S will be a “no brainer” purchase for those in the market for a new games console, according to Luc Wathieu, professor of marketing from Georgetown…
September 11, 2020
- In the News
As International Students Look Beyond U.S., The D.C. Region Could See an Economic Hit
Prashant Malaviya, a senior associate dean of MBA programs and a professor of marketing, tells WAMU that international students bring an invaluable social and cultural…
August 26, 2020
- News Story
Office Hours: Rebecca Hamilton Discusses Scarcity During Coronavirus
Widespread scarcity gripped millions of consumers across the world, with massive shortages of toilet paper and hand sanitizer during the early months of COVID-19. Rebecca,…
August 18, 2020
- In the News
Apple, Microsoft, and Other Tech Giants Top Forbes’ 2020 Most Valuable Brands List
When it comes to brand value, it is hard to topple Big Tech. On Forbes’ 2020 list of the 100 most valuable brands, the top five are the same as last year: Apple, Google,…
July 27, 2020
- News Story
Nine New Faculty Join Georgetown McDonough
Georgetown’s McDonough School of Business welcomed nine new faculty for the 2020-2021 academic year. Tenured and tenure-track faculty Rahul Gupta is an assistant professor of…
July 21, 2020