Learn more: Marketing
118 Articles
- In the News
Parents Feeling Guilty About Covid Ignites Boom in Toy Sales
“For many parents, there has been this tension where they wish they could spend more time with their kids,” said Rebecca Hamilton, marketing professor at Georgetown.…
December 18, 2020
- In the News
2020 Best Undergraduate Professors: Ronald Goodstein, Georgetown University (McDonough)
Many business school professors can teach research and theory. But what can take a professor to the next level is vast experience and knowledge in industry, where most…
December 1, 2020
- In the News
Georgetown Professor Paul McCulley on Markets and Need for More Stimulus
Paul McCulley, adjunct professor at Georgetown’s McDonough School of Business and former PIMCO chief economist, joins “Squawk Box” to discuss the factors he saw in the…
November 25, 2020
- In the News
Boeing Faces New Challenges Now That FAA Ban Of 737 MAX Is Lifted
Robert Britton is an adjunct professor of marketing at Georgetown University's McDonough School of Business where he teaches courses on crisis management. He is a former managing…
November 24, 2020
- In the News
How to Navigate Awkward Political Conversations at Thanksgiving Dinner After a Tense Election
Stress from COVID-19, health care, the economy, racism and the presidential election is threatening American's mental health, according to the annual “Stress in America”…
November 23, 2020
- In the News
Biden to Talk More Softly Toward China, but Keep Trump’s Big Tariff ‘Stick’
“I think it would be impractical for Biden to do any tariff reductions immediately. I don’t think he has the latitude to remove them right away,” said Charles Skuba, a…
November 11, 2020
- In the News
How COVID-19 May Affect Spectator Sports in the Coming Years
Covid-19’s impact on spectator sports this year has been obvious. Marty Conway, a longtime sports executive who teaches sports management and marketing at Georgetown University…
October 28, 2020
- In the News
Admissions Director Q&A: Shelly Heinrich of Georgetown University McDonough School of Business
The associate dean of MBA admissions and director of marketing at Georgetown University’s McDonough School of Business, Shelly Heinrich, joins us for this edition of our…
October 5, 2020
- In the News
Xbox Series S vs PS5: Does the Cheapest Console Always Win?
This means the Xbox Series S will be a “no brainer” purchase for those in the market for a new games console, according to Luc Wathieu, professor of marketing from Georgetown…
September 11, 2020
- In the News
As International Students Look Beyond U.S., The D.C. Region Could See an Economic Hit
Prashant Malaviya, a senior associate dean of MBA programs and a professor of marketing, tells WAMU that international students bring an invaluable social and cultural…
August 26, 2020