Learn more: Marketing
115 Articles
- In the News
Dealing With Disruptive Dislocations
An op-ed by Michael Czinkota, associate professor of marketing and international business: "The global uncertainty surrounding the coronavirus disruption intensifies. Questions…
June 3, 2020
- News Story
Office Hours: Christie Nordhielm Explains How Both Consumers and Retailers are Adapting Amid COVID-19
With the increasing e-commerce demand due to the COVID-19 pandemic, many companies are shifting their focus to accommodate consumer needs. Christie Nordhielm, associate teaching…
May 19, 2020
- In the News
The OPT Program Is in Trump’s Crosshairs; B-Schools Weigh Threat
“At Georgetown, we created our STEM-designated management science major in our MBA because it was valuable to all of our students,” [Prashant] Malaviya tells P&Q. “It is a…
May 14, 2020
- News Story
Meet the Class of 2020: Elizabeth DiBiagio (B’20)
Elizabeth DiBiagio (B’20)Hometown: Barre, Vermont Major(s): Management and Marketing Why did you choose Georgetown? I chose Georgetown because of the military-connected…
May 13, 2020
- In the News
Favorite Business Professors of The Class of 2020
Since the first day of class freshman year, Professor Ronald Goodstein has been an invaluable mentor to me and every student who walks through his door. His passion for marketing…
May 12, 2020
- In the News
Are CMOs Failing Brands or Are Brands Failing CMOs?
And we may soon be adding "crisis management" to the list of skills CMOs are expected to have, thanks to the disruption the pandemic has caused throughout retail, said Karthik…
May 5, 2020
- In the News
Midol Gets a Much-Needed Makeover to Appeal to a New Generation of Women
Rebranding is a smart way to introduce a product to consumers just entering the category, according to Prashant Malaviya, professor of marketing and senior associate dean for MBA…
April 23, 2020
- In the News
Getting Decisions Right in a Crisis
An op-ed by Michael Czinkota, associate professor of international business and marketing: "A useful analysis requires the understanding of data and a belief both in the data and…
April 22, 2020
- In the News
Online Investment Tools See a Boost Amid Economic Uncertainty
“Millennials have been hit,” said Simon Blanchard, an assistant professor of marketing at Georgetown University and a consumer marketing and personal finance expert. …
April 16, 2020
- In the News
The LA Rams Reveal New Look—Amid Pandemic—to Mixed Reviews
But there might be a deeper issue with the new logo, according to Georgetown University marketing professor Christie Nordhielm. Logos, she noted, are meant to capture and invoke…
March 24, 2020