Learn more: Marketing
123 Articles
- In the News
America, Germany, and Hungary: A New Relationship
An article by Michael Czinkota, associate professor of international business and marketing: "Interesting times bring continuous changes which in turn affect national linkages…
July 6, 2020
- In the News
Prominent DTC Brands, Including Casper, Glossier, Harry’s, and Smile Direct Club are Continuing to Pump Money into Facebook and Instagram Despite the Ad Boycott
"For the bigger legacy brands, there's not so much of a cost to them coming off Facebook," said Christie Nordhielm, associate professor at Georgetown University's McDonough…
July 6, 2020
- In the News
Amid Boycott Pressure, Facebook Agrees to Brand Safety Audit
“The rule with Facebook right now is all of their moves are reluctant, incremental and ultimately inconsequential,” said Christie Nordhielm, an associate teaching professor…
July 1, 2020
- In the News
Flour Power: How Manufacturers Helped Baking Become the Hottest New Trend
Rebecca Hamilton, a professor at Georgetown University who teaches classes on consumer behavior, told Food Dive that with all of the uncertainty and fear surrounding the, …
June 25, 2020
- In the News
DTC Eyeglasses Brands See Spike in Online Sales During Quarantine
Georgetown University marketing professor Luc Wathieu said inventory is one of those advantages. Subscription.…
June 22, 2020
- In the News
America’s Stay-at-Home Seafood Binge Now Faces Virus Threat
"Once consumers learn a few seafood recipes they like, they are likely to continue cooking seafood at home," said Rebecca Hamilton, professor of marketing at Georgetown'…
June 12, 2020
- In the News
You Can Pay Off Credit Card Debt Faster With This Strategy
“Your minimum payments are roughly around 2% of your balances, and missing these will hurt your credit score,” says Simon Blanchard, an associate professor of marketing at…
June 11, 2020
- In the News
When (And How) Will Pro Sports Return?
Marty Conway, adjunct professor of sports marketing, discusses how and when sports will.…
June 5, 2020
- In the News
Dealing With Disruptive Dislocations
An op-ed by Michael Czinkota, associate professor of marketing and international business: "The global uncertainty surrounding the coronavirus disruption intensifies. Questions…
June 3, 2020
- News Story
Office Hours: Christie Nordhielm Explains How Both Consumers and Retailers are Adapting Amid COVID-19
With the increasing e-commerce demand due to the COVID-19 pandemic, many companies are shifting their focus to accommodate consumer needs. Christie Nordhielm, associate teaching…
May 19, 2020