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123 Articles

In the News

Despite Super Bowl LIVโ€™s Marketing Deja Vu, Several Ads Break Out

"Tide was noticeably clever with four spots bringing back it's 'later fashion' in unexpected but appropriate spots throughout each of the four quarters," Simon Blanchard,โ€ฆ

February 3, 2020

In the News

Super Bowl 2020 Ads, Halftime Show Emphasized Women & Equality

Yahoo Finance's Brian Sozzi and Alexis Christoforous break down the best commercials from Super Bowl LIV with Prashant Malaviya, Professor of Marketing and Senior Associate Deanโ€ฆ

February 3, 2020

In the News

Auto Brandsโ€™ Super Bowl Spots Dominated By Drive-By Celebs

โ€œAlmost every single car commercial looks like every other car commercial,โ€ said Christie Nordhielm, a marketing professor at Georgetown University. โ€œYou could literallyโ€ฆ

February 2, 2020

In the News

Super Bowl To Feature Trump, Bloomberg And Corporate America Battling For Attention

The marketing world is seeing a breaking down of boundaries between ads and politics, said Christie Nordhielm, a professor of marketing at Georgetown University. โ€œNo networkโ€ฆ

January 31, 2020

In the News

How To Boost Sales Of Fair Trade And Sustainable Goods

An article by Neeru Paharia, associate professor of marketing: "Want to sell fair trade and sustainable products? Use made-to-order production and see how consumers respondโ€ฆ

December 11, 2019

In the News

In Defense Of Basic Economy: Yes, Itโ€™s A Good Deal

Rebecca Hamilton, a marketing professor at Georgetown University, said people donโ€™t perceive Basic Economy as cheaper when theyโ€™ve already paid their airfare but then have toโ€ฆ

November 5, 2019

In the News

Episode 59: Location? Locationโ€ฆ Location! Where Is Your B-school And Does It Matter?

In this MBA podcast episode, we welcome special guest Shelly Heinrich, the associate dean of MBA admissions and director of marketing at Georgetown Universityโ€™s McDonoughโ€ฆ

October 23, 2019

In the News

Should There Even Be A Market Data โ€œDebate?โ€

Jim Angel, professor at the McDonough School of Business at Georgetown University the market data issue is extremely thorny and will likely be debated for some time. โ€œWe haveโ€ฆ

October 23, 2019

News Story

New Faculty Bring Expertise in Fintech, Decision-Making, Diversity and Inclusion, and More

Georgetownโ€™s McDonough School of Business welcomed 11 new faculty for the 2019-2020 academic year. Tenured and tenure-track faculty Jennifer Logg, assistant professor ofโ€ฆ

August 30, 2019

In the News

Equinox Could Experience Lasting Damage From The Anti-Trump Boycott, Despite Other Companies Escaping Unscathed

โ€œPeople have traditionally exercised their political will as citizens when they go vote,โ€ Neeru Paharia, an associate marketing professor at Georgetown University, toldโ€ฆ

August 13, 2019