Learn more: Marketing
123 Articles
- In the News
Despite Super Bowl LIVโs Marketing Deja Vu, Several Ads Break Out
"Tide was noticeably clever with four spots bringing back it's 'later fashion' in unexpected but appropriate spots throughout each of the four quarters," Simon Blanchard,โฆ
February 3, 2020
- In the News
Super Bowl 2020 Ads, Halftime Show Emphasized Women & Equality
Yahoo Finance's Brian Sozzi and Alexis Christoforous break down the best commercials from Super Bowl LIV with Prashant Malaviya, Professor of Marketing and Senior Associate Deanโฆ
February 3, 2020
- In the News
Auto Brandsโ Super Bowl Spots Dominated By Drive-By Celebs
โAlmost every single car commercial looks like every other car commercial,โ said Christie Nordhielm, a marketing professor at Georgetown University. โYou could literallyโฆ
February 2, 2020
- In the News
Super Bowl To Feature Trump, Bloomberg And Corporate America Battling For Attention
The marketing world is seeing a breaking down of boundaries between ads and politics, said Christie Nordhielm, a professor of marketing at Georgetown University. โNo networkโฆ
January 31, 2020
- In the News
How To Boost Sales Of Fair Trade And Sustainable Goods
An article by Neeru Paharia, associate professor of marketing: "Want to sell fair trade and sustainable products? Use made-to-order production and see how consumers respondโฆ
December 11, 2019
- In the News
In Defense Of Basic Economy: Yes, Itโs A Good Deal
Rebecca Hamilton, a marketing professor at Georgetown University, said people donโt perceive Basic Economy as cheaper when theyโve already paid their airfare but then have toโฆ
November 5, 2019
- In the News
Episode 59: Location? Locationโฆ Location! Where Is Your B-school And Does It Matter?
In this MBA podcast episode, we welcome special guest Shelly Heinrich, the associate dean of MBA admissions and director of marketing at Georgetown Universityโs McDonoughโฆ
October 23, 2019
- In the News
Should There Even Be A Market Data โDebate?โ
Jim Angel, professor at the McDonough School of Business at Georgetown University the market data issue is extremely thorny and will likely be debated for some time. โWe haveโฆ
October 23, 2019
- News Story
New Faculty Bring Expertise in Fintech, Decision-Making, Diversity and Inclusion, and More
Georgetownโs McDonough School of Business welcomed 11 new faculty for the 2019-2020 academic year. Tenured and tenure-track faculty Jennifer Logg, assistant professor ofโฆ
August 30, 2019
- In the News
Equinox Could Experience Lasting Damage From The Anti-Trump Boycott, Despite Other Companies Escaping Unscathed
โPeople have traditionally exercised their political will as citizens when they go vote,โ Neeru Paharia, an associate marketing professor at Georgetown University, toldโฆ
August 13, 2019