Learn more: Marketing
118 Articles
- In the News
In Defense Of Basic Economy: Yes, It’s A Good Deal
Rebecca Hamilton, a marketing professor at Georgetown University, said people don’t perceive Basic Economy as cheaper when they’ve already paid their airfare but then have to…
November 5, 2019
- In the News
Episode 59: Location? Location… Location! Where Is Your B-school And Does It Matter?
In this MBA podcast episode, we welcome special guest Shelly Heinrich, the associate dean of MBA admissions and director of marketing at Georgetown University’s McDonough…
October 23, 2019
- In the News
Should There Even Be A Market Data “Debate?”
Jim Angel, professor at the McDonough School of Business at Georgetown University the market data issue is extremely thorny and will likely be debated for some time. “We have…
October 23, 2019
- News Story
New Faculty Bring Expertise in Fintech, Decision-Making, Diversity and Inclusion, and More
Georgetown’s McDonough School of Business welcomed 11 new faculty for the 2019-2020 academic year. Tenured and tenure-track faculty Jennifer Logg, assistant professor of…
August 30, 2019
- In the News
Equinox Could Experience Lasting Damage From The Anti-Trump Boycott, Despite Other Companies Escaping Unscathed
“People have traditionally exercised their political will as citizens when they go vote,” Neeru Paharia, an associate marketing professor at Georgetown University, told…
August 13, 2019
- News Story
#Trending: Planning Travel
Are you too optimistic when planning your spring or summer travel? Georgetown McDonough professors discuss why paying amenity fees up front, or choosing not to redeem airline…
March 6, 2019
- News Story
#Trending: Super Bowl and Oscars Ads
How have Super Bowl and Oscars advertisements affected post-Sunday night engagement on social media and in sales? Georgetown McDonough professors examine how brands are combining…
January 31, 2019
- News Story
New Undergraduate, MBA Classes Focus on Data
The electives explore ways to incorporate and analyze data in business decisions, an increasingly crucial skill set in today's job.…
September 13, 2018
- News Story
Thompson Receives Distinguished Alumni Award
Debora Thompson, Beyer Family Associate Professor of Marketing, was awarded the 2018 Allan Nash Distinguished Doctoral Alumni Award from the University of Maryland for…
June 13, 2018
- News Story
#Trending: Intersection of Marketing and Politics
Should brands take a stand on political positions? Georgetown McDonough faculty weigh in on the importance of politics in the relationship between consumers and.…
June 11, 2018