News

Explore our newsroom to learn more about faculty research, student and alumni success stories, updates from our academic programs, current events, key initiatives, and other news from Georgetown University’s McDonough School of Business.

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Alumni

Spinning Gold: How Max Durovic (B’05, MBA’10) Turned Sign Spinning into a Guerrilla Marketing Empire — and a Cultural Phenomenon

Tyler Cartwright’s winning performance in February’s World Sign Spinning championship had the physicality of a gymnastics floor routine mixed with the precision of high-art juggling and the…

October 24, 2024

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Alumni

Power Players: How McDonough Alumni Are Electrifying the Energy Revolution

Mujinga Mwamufiya (MBA’04) got her start in the energy sector in the late ’90s, transitioning over the years from oil refineries with Sunoco to her current role as vice president of strategic…

November 6, 2024

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Alumni

Finding Peace in Science: Karen Guggenheim (EMBA’15) and the Happiness Movement

After Karen Guggenheim lost her husband unexpectedly, she had a choice to make: spend her life grieving her love or choose to live a happy life after trauma. She chose to be happy and helped lead a global movement focused on wellbeing in the process.

November 6, 2024

Admissions Blog

Blog Archive
An admissions rep speaks to prospective students at the inaugural DMV Sustainability Fair, organized by Georgetown's MS-ESM program

Admissions

Georgetown’s MS-ESM Program Hosts Regional Sustainability and Environment Master’s Fair

Georgetown University’s Master of Science in Environment and Sustainability Management (MS-ESM) program recently hosted the inaugural DMV Sustainability and Environment Master’s Fair, which…

December 18, 2024

MBA student working on laptop

Admissions

MBA Application Tip: Preparing a Strong Letter of Recommendation

The letter of recommendation is a crucial component of your application. The Georgetown MBA program requires one letter of recommendation when submitting your Full-time, Flex, or Flex MBA Online…

December 13, 2024

Students in the class of 2025 at MBA Orientation

Admissions

Building Community and Camaraderie: The Georgetown MBA Cohort Experience

For incoming Full-time MBA students at Georgetown’s McDonough School of Business, classes begin with the Opening Term. Opening Term serves as an introduction to the curriculum – as well as to…

November 20, 2024

Extra Credit: How Spotify Uses AI to Predict Your Favorite Song

In this installment of our Extra Credit series, Adjunct Faculty Michael Rossetti breaks down how Spotify uses artificial intelligence to predict your favorite song and what AI means for the future of the music industry.

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Research Insights

All Research
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Research and Insights

Office Hours: The Power of Influencer Marketing During the Holiday Season

As consumers rush to find the perfect gifts for everyone on their holiday shopping list, influencer marketing takes center stage as a key strategy for brands to connect with audiences authentically.…

December 16, 2024

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Research and Insights

The Death of In-Person Shopping? Georgetown Professors Weigh In on Consumer Behavior and Sustainability this Cyber Monday

Luc Wathieu, professor of marketing, and Vishal Agrawal, co-academic director of the M.S. in environment and sustainability management program, share their perspectives on buying habits, consumer behaviors and practical applications for sustainable shopping this time of year.

December 2, 2024

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Research and Insights

Research Shows This Smart Money Habit Can Revolutionize Your Personal Finances

Can overthinking your finances jeopardize your financial future? Simon Blanchard, Provost’s Distinguished Associate Professor and Dean’s Professor, explains his latest research on the money habit that can change your finances for the better.

November 27, 2024

Dan Helfrich (MBA'99) in the press box above Georgetown's soccer field

Alumni

The CEO of Deloitte Consulting’s Side Hustle: Broadcasting Georgetown Soccer

Dan Helfrich (MBA’99) is the U.S. CEO of Deloitte Consulting. But every fall, no matter his schedule, he carves out time to call men’s soccer games for his alma mater.

December 6, 2024

Alumni convene for a Business of Health panel in New York City

Events

Business of Health Convenes Alumni to Explore Investment and Innovation in Life Sciences in New York City

The Business of Health Initiative at Georgetown’s McDonough School of Business, in partnership with Hoyas in Health and the Georgetown Alumni Club of Metro New York, hosted a panel discussion…

November 8, 2024

Alumni

Beyond Business: The Bridge Builder

Jerome Smalls has spent his adult life building bridges to connect youth to their communities.

November 6, 2024

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To connect with a McDonough faculty member or expert, please contact brian.rea@georgetown.edu.

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