Learn more: Marketing
118 Articles
- In the News
Marketing Across Borders Under Conditions of Terrorism
An op-ed by Michael Czinkota, associate professor: “Terrorism refers to the risk or actual encounter of violent acts designed to cause fear and intimidation. Despite posing an…
January 26, 2018
- In the News
Latest Canvs Study Proves Audience Emotions Predict Live TV Viewership
Georgetown University’s McDonough School of Business and emotion measurement leader Canvs has announced a joint study on how the television show audience Emotional Reactions …
January 25, 2018
- In the News
Why Business Schools Are Offering More Scholarship Money
“Schools want to attract the most competitive candidates,” says Shelly Heinrich, interim associate dean of MBA Admissions and director of marketing at Georgetown University…
January 18, 2018
- In the News
For Marketing, Christmas Is A Growing A Global Phenomenon
An op-ed by Michael Czinkota, associate professor: “Historically, religious tradition in the United States, based on Christianity and Judaism, has emphasized hard work, thrift…
December 25, 2017
- In the News
Ask The Experts: Exploring The Best Travel Credit Cards
Comments from Simon Blanchard, associate professor of marketing and Keith Barket Faculty Fellow: “Is in cash back more valuable than in a hotel's/airline's points / miles?…
December 21, 2017
- News Story
Busy Beings
Are humblebrags about a hectic work life the new social status?…
November 2, 2017
- News Story
The Impact of Social TV on How We Consume Advertisements
Over the years, the way we watch television has changed drastically. Today, an estimated 80 percent of U.S. television viewers use another device while watching television. This…
October 20, 2017
- News Story
Twelve New Faculty Join Georgetown McDonough
This year Georgetown University’s McDonough School of Business welcomed four new tenured and tenure-track faculty members, as well as eight visiting faculty members,…
September 20, 2017
- In the News
Enough Was Finally Enough for CEOs on Trump’s Advisory Councils
An op-ed by Marlene Towns, adjunct professor of marketing: “Brand managers are the protectors of their respective brands. Companies go to great lengths to protect their…
August 17, 2017
- In the News
Meet the New Global Trade Leader: The European Union
TTIP represented nearly half of the world’s GDP and, as Former Deputy Assistant Secretary of Commerce Michael Czinkota states, it was “the West’s last best opportunity to…
August 12, 2017