Learn more: Marketing
141 Articles
- News Story
New Undergraduate, MBA Classes Focus on Data
The electives explore ways to incorporate and analyze data in business decisions, an increasingly crucial skill set in today's job.…
September 13, 2018
- News Story
Thompson Receives Distinguished Alumni Award
Debora Thompson, Beyer Family Associate Professor of Marketing, was awarded the 2018 Allan Nash Distinguished Doctoral Alumni Award from the University of Maryland for…
June 13, 2018
- News Story
#Trending: Intersection of Marketing and Politics
Should brands take a stand on political positions? Georgetown McDonough faculty weigh in on the importance of politics in the relationship between consumers and.…
June 11, 2018
- News Story
#Trending: North Korea Negotiations
Faculty experts from Georgetown McDonough discuss the diplomatic relationship between the United States and North Korea on the eve of the historic meeting between the two country…
June 11, 2018
- In the News
Marketing Live – One Size Doesn’t Fit All: Exploring Mar-Com Operations Structures
A podcast with Chris Kormis, associate dean and chief marketing officer: “Higher education now recognizes the importance of an integrated branding and marketing strategy. This…
May 18, 2018
- In the News
Add Another Weapon To The Arsenal In Trade Deficit Fight
An op-ed by Michael Czinkota, associate professor: “When foreign governments shop around for defense contracts, they are not solely motivated by price and quality. In light of…
April 19, 2018
- In the News
Is Best Buy Sleeping With The Enemy With Amazon Partnership?
While the Best Buy deal makes sense for now, it faces the risk of cannibalized sales and Amazon creating vendor relationships of its own, according to Ronald Goodstein, professor…
April 18, 2018
- In the News
Global Medical Tourism
An op-ed by Michael Czinkota, associate professor: “Medical tourism can be traced to 4000 B.C. – when Greek pilgrims would sail abroad to seek the healing power of hot…
April 11, 2018
- In the News
Focal Point
A new student protest movement is aiming to cut gun violence in America, but what chance do they have of triggering real reforms? View a broadcast interview with Marlene Towns,…
April 9, 2018
- News Story
#Trending: #NeverAgain and Social Movements
How do social movements evolve into concrete change? Through the lens of #NeverAgain and the March for Our Lives, Georgetown’s McDonough School of Business experts discuss what…
April 5, 2018