Learn more: Marketing
141 Articles
- In the News
A World Without International Marketing?
An op-ed by Michael Czinkota, associate professor: “Sometimes we only know what we lost when it has left us. I put this thought to the test it in my class of Georgetown…
February 22, 2018
- In the News
Olympics vs. Super Bowl. The Marketing Differences
An op-ed from Charlie Skuba, senior associate dean, and Michael Czinkota, associate professor: “The Super Bowl reached viewers around the world, but Olympic advertisers will be…
February 9, 2018
- News Story
#Trending: 2018 Olympics
Faculty from Georgetown’s McDonough School of Business weigh in on the 2018 Winter Olympics: Arthur Dong, teaching professor of strategy, on the participation of North…
February 8, 2018
- In the News
Marketing Across Borders Under Conditions of Terrorism
An op-ed by Michael Czinkota, associate professor: “Terrorism refers to the risk or actual encounter of violent acts designed to cause fear and intimidation. Despite posing an…
January 26, 2018
- In the News
Latest Canvs Study Proves Audience Emotions Predict Live TV Viewership
Georgetown University’s McDonough School of Business and emotion measurement leader Canvs has announced a joint study on how the television show audience Emotional Reactions …
January 25, 2018
- In the News
Why Business Schools Are Offering More Scholarship Money
“Schools want to attract the most competitive candidates,” says Shelly Heinrich, interim associate dean of MBA Admissions and director of marketing at Georgetown University…
January 18, 2018
- In the News
For Marketing, Christmas Is A Growing A Global Phenomenon
An op-ed by Michael Czinkota, associate professor: “Historically, religious tradition in the United States, based on Christianity and Judaism, has emphasized hard work, thrift…
December 25, 2017
- In the News
Ask The Experts: Exploring The Best Travel Credit Cards
Comments from Simon Blanchard, associate professor of marketing and Keith Barket Faculty Fellow: “Is in cash back more valuable than in a hotel's/airline's points / miles?…
December 21, 2017
- News Story
Busy Beings
Are humblebrags about a hectic work life the new social status?…
November 2, 2017
- News Story
The Impact of Social TV on How We Consume Advertisements
Over the years, the way we watch television has changed drastically. Today, an estimated 80 percent of U.S. television viewers use another device while watching television. This…
October 20, 2017