Learn more: Marketing
115 Articles
- In the News
Is Best Buy Sleeping With The Enemy With Amazon Partnership?
While the Best Buy deal makes sense for now, it faces the risk of cannibalized sales and Amazon creating vendor relationships of its own, according to Ronald Goodstein, professor…
April 18, 2018
- In the News
Global Medical Tourism
An op-ed by Michael Czinkota, associate professor: “Medical tourism can be traced to 4000 B.C. – when Greek pilgrims would sail abroad to seek the healing power of hot…
April 11, 2018
- In the News
Focal Point
A new student protest movement is aiming to cut gun violence in America, but what chance do they have of triggering real reforms? View a broadcast interview with Marlene Towns,…
April 9, 2018
- News Story
#Trending: #NeverAgain and Social Movements
How do social movements evolve into concrete change? Through the lens of #NeverAgain and the March for Our Lives, Georgetown’s McDonough School of Business experts discuss what…
April 5, 2018
- News Story
Wathieu Receives Best Paper Award
This winter, Professor of Marketing Luc Wathieu received the Best Paper Award in marketing, well-being, and health care at the 2018 American Marketing Association Winter Academic…
April 4, 2018
- In the News
Michael Czinkota Discusses U.S.-China Trade War Fears
Global stock markets dipped for the second day in a row, as the world watched and waited for any signs of a trade war between the U.S. and China. Michael Czinkota, a professor in…
April 3, 2018
- In the News
U.S. Farmers Brace for China Trade Backlash
Michael Czinkota, associate professor, discusses how U.S. farmers are preparing for a trade.…
March 26, 2018
- News Story
New MBA Certificate in Consumer Analytics and Insights Leverages Data, D.C.
LEARN MORE ABOUT A GEORGETOWN MBA EventsRequest InfoApply This semester, Georgetown’s McDonough School of Business launched a new certificate in consumer analytics and…
March 19, 2018
Is Unplugging The New Luxury Reserved For The Elite?
“[Tech] has introduced this element of endlessness, endless chaos,” said Neeru Paharia, assistant professor of marketing at Georgetown University. “One gets stuck in.”…
March 18, 2018
- In the News
International Community: The Two Conferences Convey Important Development Signals In China
A broadcast interview with Michael Czinkota, associate professor: Through this year's two sessions in China, overseas people from all walks of life feel the signal of development…
March 16, 2018