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Marketing Faculty

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The marketing faculty aim to be a preeminent source of pioneering research about consumers. They study the consumer as their primary unit of analysis, irrespective of the specific methodology of research. Their research examines the nature of consumer needs, motivations, information processing, categorization, decision-making, and consumption, in the context of consumers and organizations (profit and non-profit) as entities that exchange value to inform and improve the well-being of each other and of society.

» Alan R Andreasen
Professor

» Simon J. Blanchard
Assistant Professor

» Kurt Carlson
Associate Professor; Director, Georgetown Institute for Consumer Research. Co-Director, McDonough School of Business Behavior Research Lab

» Michael R Czinkota
Associate Professor

» Karthikeya Easwar
Visiting Assistant Professor

» Ronald C Goodstein
Associate Professor

» Prashant Malaviya
Associate Professor; Marketing Area Coordinator

» William D Novelli
Distinguished Professor of the Practice

» Neeru Paharia
Tenure Line -- Assistant Professor

» Charles J Skuba
Professor of the Practice

» Robert J Thomas
Professor of Marketing

» Debora Viana Thompson
Associate Professor

» Marlene Morris Towns
Teaching Professor

» Luc R Wathieu
Professor and Deputy Dean