The Marketing area at Georgetown’s McDonough School of Business is a community led by a faculty comprising world-class marketing and international business scholars who create and disseminate knowledge about consumers to inspire the responsible transformation of marketing and business practice, public policy, and society worldwide.
The marketing faculty aim to be a preeminent source of pioneering research about consumers. They study the consumer as their primary unit of analysis, irrespective of the specific methodology of research. Their research examines the nature of consumer needs, motivations, information processing, categorization, decision-making, and consumption, in the context of consumers and organizations (profit and non-profit) as entities that exchange value to inform and improve the well-being of each other and of society.
The marketing faculty publish in top research publications, organize and present at seminars, conferences, and workshops.
The undergraduate, MBA, and executive business school curriculum in marketing is focused on preparing leaders who can practice marketing globally and at any stage of the value chain to create value for consumers in a responsible, profitable, and sustainable manner. Students learn foundational concepts, data analytic skills, processes, tools, and techniques to generate deep consumer insights, develop innovative market offerings, prepare integrated value propositions, achieve long-term competitive advantage, and generate sustainable results for businesses and social enterprises.
It is rewarding to see social marketing work have a social impact, we must be cognizant of our obligations to advance the science as well.
– Alan Andreasen at the "Social Marketing in a Changing World" Panel Discussion
Read news about the marketing faculty’s research or thought leadership on global business.