Marketing
The Marketing Area teaches students to become leaders who can use marketing to create value for consumers in a responsible, profitable, and sustainable manner. The faculty develops cutting-edge research about consumers, including consumer needs, information processing, decision-making, and consumption central to market-level decisions.
The marketing faculty aim to be a preeminent source of pioneering research about consumers. They study the consumer as their primary unit of analysis, irrespective of the specific methodology of research. Their research examines the nature of consumer needs, motivations, information processing, categorization, decision-making, and consumption, in the context of consumers and organizations (profit and non-profit) as entities that exchange value to inform and improve the well-being of each other and of society.
The marketing faculty publish in top research publications, organize and present at seminars, conferences, and workshops.
MBA Certificate in Consumer Analytics and Insights
The MBA Certificate in Consumer Analytics and Insights prepares students to identify sources of data to examine how an organization’s actions affect relevant decisions, select suitable methods to analyze these data, and understand the risks involved. Through a series of courses, hands-on consumer analytics projects, and events allowing them to engage with experts, students learn how to manage consumer analytics projects and translate the results into strategic insights.
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Georgetown Institute for Consumer Research
The Georgetown Institute for Consumer Research (GICR) develops innovative, ground-breaking research to illuminate the challenges and opportunities of understanding and marketing to consumers. Combining the academic expertise at the Georgetown University McDonough School of Business and a deep understanding of the marketplace, the institute seeks to impact business practice and improve consumer decision-making.
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The marketing faculty aim to be a preeminent source of pioneering research about consumers. They study the consumer as their primary unit of analysis, irrespective of the specific methodology of research. Their research examines the nature of consumer needs, motivations, information processing, categorization, decision-making, and consumption, in the context of consumers and organizations (profit and non-profit) as entities that exchange value to inform and improve the well-being of each other and of society.
Marketing Faculty
Professor Emeritus
Professor
Adjunct Faculty
Assistant Professor
Adjunct Lecturer – SCS MPS – Sports Industry Management Program
Adjunct Lecturer- McDonough School of Business
Professor of the Practice (Marketing and Business Analytics) and Senior Associate Dean of MBA Programs
Teaching Professor and Faculty Director for the Business Scholars Program
Adjunct Faculty
Associate Professor
Michael G. and Robin Psaros Chair in Business Administration and Professor of Marketing
Assistant Professor
Assistant Professor
Assistant Teaching Professor | Program Director, NRF Business of Retail Initiative
Adjunct Instructor – SCS – Summer Programs
Senior Advisor — MSB Custom Executive Programs
Professor of Marketing and Vice Dean of Programs
Assistant Professor
Assistant Professor
Beyer Family Associate Professor
Professor Emeritus
Teaching Professor
McDonough School of Business and Center for Intercultural Education and Development
Professor of the Practice Emeritus
Professor of the Practice Emeritus
Professor Emeritus
Professor and Marketing Area Chair
Professor of Marketing and Research Director, NRF Business of Retail Initiative
News from Marketing
More Marketing Faculty News
Alumni, Research and Insights
Can a soda tax really change the way consumers purchase sugary drinks – and more importantly, does it last? In Cook County, Illinois, a short-lived soda tax offered a rare opportunity to observe…
November 28, 2025
In the News
Buying a House Is Expensive. But There Are Some Ways to Rein In Costs.
What are the risks of a 50-year mortgage? “You have a reduced ability to sell or refinance,” said Simon Blanchard, a marketing professor at Georgetown University’s McDonough School of Business.
November 24, 2025
In the News
7 Deals Most Likely to Sell Out During Black Friday
Clothing and shoe sales tend not to be as popular during Black Friday because those items tend to be on sale more frequently throughout the year, says Ronald Goodstein, an associate professor of marketing at Georgetown University’s McDonough School of Business.
November 24, 2025