The marketing faculty aim to be a preeminent source of pioneering research about consumers. They study the consumer as their primary unit of analysis, irrespective of the specific methodology of research. Their research examines the nature of consumer needs, motivations, information processing, categorization, decision-making, and consumption, in the context of consumers and organizations (profit and non-profit) as entities that exchange value to inform and improve the well-being of each other and of society.

The marketing faculty publish in top research publications, organize and present at seminars, conferences, and workshops.

Featured Program
MBA Certificate in Consumer Analytics and Insights

 

Research Center
Georgetown Institute for Consumer Research

  • #Trending: Planning Travel
    #Trending: Planning Travel

    Are you too optimistic when planning your spring or summer travel? Georgetown McDonough professors discuss why paying amenity fees up front, or choosing not to redeem airline miles, may pay off in the long term.

  • Trending: Super Bowl and Oscars Ads
    #Trending: Super Bowl and Oscars Ads

    How have Super Bowl and Oscars advertisements affected post-Sunday night engagement on social media and in sales? Georgetown McDonough professors examine how brands are combining traditional and social advertising to reach the modern customer.

  • MSF Students at work
    New Undergraduate, MBA Classes Focus on Data

    The electives explore ways to incorporate and analyze data in business decisions, an increasingly crucial skill set in today's job market.

  • Professor Debora Thompson
    Thompson Receives Distinguished Alumni Award

    Debora Thompson, Beyer Family Associate Professor of Marketing, was awarded the 2018 Allan Nash Distinguished Doctoral Alumni Award from the University of Maryland for outstanding research and teaching, as well as service contributions to the field.